6 - You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)
Stay Ahead of The Future with 2nd Years Digital Classes.
This headline is clear, concise, and to the point. As our target audience is people in the program who are currently enrolled in first year, there is no other context needed. This also implies our programs’ 2nd year digital classes keep us updated on things that are about to become the next best thing, subconsciously signaling how they will have key information others won’t.
The headline is 60 characters or less, which is the ideal length for a headline. This assures the headline will not get cut off if being shared with others or when being shown online. This helps avoid confusion, lost context and lost viewers. It speaks directly to our target audience, as it is implying they will stay ahead of the future while taking our programs’ 2nd year classes and by using the word “ahead” this also implies they will be beyond others when it comes to the world of digital and technology, grabbing their attention and intriguing them to want to know how and why. The future is also a strong word and a strong concept, I believe this is a focal point word that highlights the overall meaning of this headline. Furthermore, this headline includes a number which is one of the main factors spoken about in class when referring to what should be included in a headline for it to be successful.